I help underdogs take on the big guys.

Branding and website design for small businesses punching above their weight class

Everyone loves an underdog – but that doesn’t mean they’ll hire one.
Let’s be honest, your potential customers won’t bet on you unless you look like a winner. If your branding looks second-rate, or if people don’t immediately “get” what you do, the Goliaths will win the business every time.

It’s time to be seen for who you really are: the best in your field.
I help ambitious small businesses make the best case for why customers should hire them over their bigger competitors – in a way that sparks engagement, trust, and sales.

LEARN HOW

My clients are small but mighty.

They’ve been on Oprah. Their software helps run buildings in the skyline. They help people lead healthier, more meaningful lives. And they make an impact in their communities.

About design.dog

I’m Jim Eaton – a graphic designer and brand strategist. I started my career in the agency world, working with Fortune 500 brands. Since going into business for myself, I’ve been dedicated to using my experience to help small businesses succeed on a national basis. 

I’ve helped bootstrappers take on venture-backed giants, spiritual teachers stand shoulder to shoulder with Deepak, food brands rival Unilever on the shelves, and non-profits challenge the status quo.

I work with clients who are brilliant, scrappy, and ready to take their businesses to a new level. I care deeply about your success, and I bring a partner’s mindset to every project.

LEARN HOW I CAN HELP YOU

It’s extremely hard to find people who can connect the dots.

“Jim never shoots from the hip. He’s always looking at the big picture and helping us define what we want to accomplish before starting a project. He knows how to execute strategic plans while keeping everything consistent with our brand identity.”

Rick LetiziaPresident, Wholesome Goodness

Jim’s always solving the problem – not just making it look pretty.

“Jim brings both sides of the matter into his solutions. It’s not just the visual element, but how it all works with what we are trying to achieve as a business. He understands the marketing side.”

Scott WilliamsFounder, Lease Harbor

The best business relationship I’ve ever had.

“When we came to Jim, we didn’t have a secure foundation for our online business. Since we’ve launched our new site, Jim has managed all aspects of our e-commerce and marketing, and the business has done nothing but grow. The quality of everything is top-notch and people in our industry now want to follow our lead.”

David SmithManaging Partner, CMED, LLC

Are you ready to unleash your potential?

Let’s build a brand that puts you where you belong – out front.

LET’S TALK